Icelandic  Startups

We help startups grow within and out of Iceland by accelerating their businesses and connecting them with industry experts, investors and leading startup hubs abroad.

Our services are free of charge and presented under three main categories; Idea, Growth and Community, providing a customized support for entrepreneurs and startups ranging from the seed of an idea to the first or even second round of funding.

Icelandic Startups also serves as one of the key builder of the Icelandic startup community, providing entrepreneurs and startups various opportunities to network and develop their ideas.


Salóme Guðmundsdóttir

CEO / Framkvæmdastjóri
Icelandic Startups
(+354) 869 8001

Sunna Halla Einarsdóttir

CFO / Fjármálastjóri
Icelandic Startups
(+354) 866 9203

Svava Björk Ólafsdóttir

Project Manager / Verkefnastjóri
Icelandic Startups
(+354) 695 3918

Oddur Sturluson

Project Manager / Verkefnastjóri
Icelandic Startups
(+354) 847 6882

Edda Konráðsdóttir

Project Manager / Verkefnastjóri
Icelandic Startups
(+354) 691 3947

Haraldur Hugosson

Project Manager / Verkefnastjóri
Icelandic Startups
(+354) 846 3830

Elsa Berhardsdóttir

Project Manager / Verkefnastjóri
Icelandic Startups
(+354) 690 8914

Jón Ragnar Jónsson

Project Manager / Verkefnastjóri
Icelandic Startups
(+354) 869 5744

Board of Directors

Our board of directors represents some of our largest shareholders and includes some of the most renowned and experienced executives in Iceland.

Þorsteinn Gunnarsson

CEO of Opin kerfi

Finnur Oddsson

CEO of Nýherji

Helga Valfells

Managing Director
NSA Ventures 

Almar Guðmundsson

Managing Director 
The Federation of Icelandic Industries

Ari Kristinn Jónsson

Reykjavik University

Halldór Jónsson

Director of the department of science and innovation at the University of Iceland

Kristján F. Kristjánsson

VP Marketing Products & Icelandic Business at Meniga


Egill Másson

Investment Manager
NSA Ventures

Halla Helgadóttir

Managing Director
Iceland Design Center

Ólöf Vigdís Ragnarsdóttir

Lawyer at the department of science and innovation at the University of Iceland

Þóranna Jónsdóttir

Former Dean of the School of Business at
Reykjavik University

Magnús Már Einarsson

Ísafold Travel, Volcano Huts, Bílaleigan Ísak

The history of icelandic Startups

The history of Icelandic Startups can be traced back to 1999 when Nýherji one of the largest IT company in Iceland founded an incubator, Klak as a way to support the local startup scene, later providing startups with opportunities to pitch their ideas to investors at Seed Forum and study entrepreneurial skills in Viðskiptasmiðjan study program. In 2007 three university students founded Innovit, a student driven not-for-profit identity to help university students start their own companies with initiatives such as Gulleggið business plan competition, Startup Weekends workshops as well as Global Entrepreneurship Week and TEDxReykjavik as celebration for innovation and entrepreneurship.

In 2013 the two companies merged after launching the first accelerator program in Iceland, Startup Reykjavik together with Arion bank. Initially called Klak Innovit, the company rebranded as Icelandic Startups in 2016 emphasising the importance of international relations by connecting Icelandic startups to leading experts and startup communities abroad.  

Today Icelandic Startups serves as a non profit and is owned by Nýherji, University of Iceland, Reykjavik University, NSA Ventures and The Federation of Icelandic Industries.

partners and Shareholders


Other sponsors and partners

Global Partners

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